Professional Experience
Marketing and sales enablement strategist with 10+ years of experience driving results through relationship building & data-driven insights
Selected Projects
Tin Knocker Machinery: Website & Marketing Collateral Redesign
Led comprehensive website and marketing collateral redesign. Spearheaded the creation of all new product imagery, video, and web copy. Optimized website and email design based on customer journey UX research; increased qualified lead volume by over 10% YOY in both 2024 and 2025.
Enterprise Sales Enablement Program
Led development of comprehensive sales programs for Teradata field sales teams. Developed industry-specific enablement strategies and data-driven financial incentives for Fortune 500 clients, generating over $5M in incremental recurring revenue.
Multi-Channel Product Launch
Led creation of integrated marketing campaign for 'Lively' medial alert device, a Best Buy Health technology product. Collaborated with agency partners to revamp and A/B test creative assets and strategize new media channels for expanded audience reach. Achieved 7% YOY subscription revenue growth across 5,000+ retail locations.
Resume
Daniel J. Carr
Professional Summary
Strategic marketing professional with 10+ years of experience in client-focused marketing communications across automotive, technology, manufacturing, and consumer brands. Highly skilled in translating complex data and technical information into clear, actionable insights that drive client success and measurable business outcomes. Proven success in developing communication strategies, enablement programs, and performance-driven campaigns for B2B and B2C audiences. Valued cross-functional partner focused on alignment across product, marketing, sales, and executive teams.
Work Experience
Marketing and Enablement Lead
Tin Knocker Machinery, San Diego, CA
2023 - Present
- Own development and deployment of all content on TinKnocker.com, including marketing copy, technical documentation, product images, and video content to support customer engagement and drive qualified sales leads to dealer network.
- Drove 7-10% increase in qualified monthly lead volume in both 2024 and 2025 through data-driven optimization, analyzing website performance metrics to redesign layout and improve conversion pathways.
- Lead creation of enablement programs and collateral to support sales of 87 different technically-complex products. Responsible for creation of customer-focused sales presentation materials, industry-specific use case collateral, financial benefit/ROI scenarios, and more.
- Partner with executive team to develop complementary email and social media strategies and build content calendar in support of promotions and key annual sales periods.
Career Break
2020 - 2023
- Took planned hiatus to support and manage family responsibilities during COVID-19 pandemic.
Sales Enablement Program Manager
Teradata, San Diego, CA
2019 - 2020
- Generated $5M+ incremental revenue, as measured via Salesforce, by developing industry-specific enablement programs and client consultation strategies for Fortune 500 companies in telecommunications, financial services, and manufacturing.
- Created a deep archive of technical sales enablement tools, presentations, and support materials that effectively communicated product capabilities to technical B2B audiences. Included competitive positioning strategies highlighting technical differentiation in specialized industry applications.
- Managed client-facing presentations and strategic consultation for customer engagements, large-scale global sales conferences, and executive stakeholder meetings, serving as trusted advisor on technical product capabilities.
Marketing Communications Specialist
Best Buy Health, San Diego, CA
2017 - 2019
- Managed marketing communications for connected health technology devices, effectively translating technical capabilities for diverse consumer audiences.
- Developed integrated product launch campaigns across multiple channels achieving 7% YOY revenue growth via media strategy, seasonal promotions, and new retail placement.
- Conducted market research and competitive analysis to identify consumer needs and positioning opportunities, translating data insights into strategic recommendations that drove substantial creative revisions across digital and physical marketing channels.
- Directed agency partners in creating product-focused marketing assets deployed across 5,000+ retail locations.
Marketing Communications Specialist
Polaris Industries, Minneapolis, MN
2015 - 2017
- Led management of marketing partnerships for industry-leading performance vehicle brand in automotive retail environment, effectively positioning technical capabilities and competitive advantages to enthusiast audiences in a heavily saturated market.
- Created compelling product benefit narratives and omni-channel marketing materials for highly visible consumer vehicle brand, exceeding engagement targets by 300-500% in 2017.
- Led agency team in the creation of long and short form video, on-site event marketing collateral, and in-dealer assets (competitive comparisons, new feature breakdowns, etc.).
- Managed relationships with 100+ automotive industry partners, including performance parts manufacturers and racing organizations.
Retail Marketing Lead
Bosch, Boston, MA
2012 - 2015
- Responsible for product marketing for Bosch Thermotechnology products across 3,500+ retail locations generating $10M+ annual revenue. Retail partners included Home Depot, Lowes, and Amazon.
- Increased in-store product turnover 10% by redesigning packaging, within the requirements of retail partners, to more effectively highlight consumer benefits and break down technical specifications.
- Analyzed consumer research and market data to identify product improvement opportunities and competitive positioning; created competitive comparison collateral for use online and in-store.
Project Manager
B&B Custom Builders, Detroit, MI/p>
2008 - 2010
- Collaborated with executive team, in-field contractors, and multiple architecture firms during the proposal, planning, and execution of large-scale construction projects.
- Supervised the budget and timeline adherence of subcontractors, and planned material purchasing with suppliers on simultaneous projects with budgets in excess of $20M.
Education
MBA, Marketing
Michigan State University, East Lansing, MI
2010 - 2012
Master of Architecture
University of Detroit Mercy, Detroit, MI
2003 - 2008